The Challenge
To create a simple and effective communication language for the construction sector. Additionally, the objective was to develop a responsive and minimalist symbol that represents the new phase of Augin, incorporating the concept of collaborative chat into its software.
The Solution
A modern and minimalist logo was developed that reflects the essence of the brand. Using a modular grid, I created a symbol that combines visual elements of chat, visualization, and the letter “A”. The choice of colors was strategic, using a deep navy blue and a vibrant orange that create a striking contrast. This color combination conveys a sense of trust and energy, capturing the attention of the target audience and highlighting the Augin brand in the market.
