The Challenge
With so many dessert delivery options in the southern region of Porto Alegre, it was essential for the brand to stand out through a visually recognizable and versatile identity.
The Solution
To create the logo for Açaí Beach, I used soft and curved shapes that evoke the smoothness and creaminess of açaí itself. The main colors chosen were a vibrant shade of blue, representing the ocean and a sense of freshness, and a touch of orange, evoking the tropical sun and contagious energy, and finally the purple of the açaí itself.
